Harold Rosenberg The American Action Painters Essay.
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The American Action Painters. Harold Rosenberg Jackson Pollock, One:. An Introduction to the Champion of “Action Painting” Rosenberg’s essay on the emerging school of American Painters omitted particular names—because they’d have been unfamiliar to its original French audience—but it was nonetheless extraordinarily influential for the burgeoning scene of post-WWII American.
The art critic Harold Rosenberg coined the phrase action painting in 1952, in an essay titled “The American Action Painters.” The essay was an attempt to explain what Rosenberg considered to be a fundamental shift occurring in the mindset of a small group of American abstract painters. Rather than approaching painting as image making, these painters were using the act of painting to record.
In December 1952, the magazine “Art News” published the H. Rosenberg’s program “American Action Painters” (The American Action Painters: Harold Rosenberg). For the first time there was this famous statement that reflects supply, form, and the essence of art, which was so rapidly developing to the fore at the end of the previous decade. The author, a former student of law.
The latter work displayed an anti-ideological stance toward the abstract artists in 1947-1948. Rosenberg's writing applied the advertising technique of pithy slogans in describing art movements. In 1952, he coined the term Action Painting for the Abstract Expressionist artists, introducing their art in a series of articles published in the periodical Art News, the leading modernist magazine.
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In fact, Harold Rosenberg laid emphasis on the fact that American modernist painters basically focused on action and the creation of artistic works was just a kind of actions for them. Consequently, it was not a kind of self-expression or self-criticism, which Clement Greenberg wrote about. Instead, the modernist painting is action above all and, it is through this action, modernist painters.